The Struggle with the Language in the IT – Why is LAP not in the Mainstream?

Since its inception Language Action Perspective (LAP) has made significant progress in developing ontological and epistemological theories of information systems, new modeling approaches and tools, or new computer based coordination tools. In some sense LAP has come of age and can be regarded a specific computing movement, or a unique discourse and voice in the information technology revolution with rich theoretical heritage. Despite its academic success LAP has not become a significant part of understanding mainstream computing problems and/or how to address them. Very few textbooks draw upon the LAP concepts and the widespread use of the LAP has not taken place in the computing world. This talk addresses some of the reasons from economic, diffusion of innovation theory, and sociology of knowledge view points. Some specific actions to overcome this challenge